Discover Your Brand Identity: Golden Circle and Double Diamond.

The Golden Circle and the Double Diamond are two highly recognized methods in branding that help companies effectively communicate their message and achieve their goals. Both approaches have proven to be valuable tools in the branding process and have been utilized by many successful organizations. In this blog, we will explore the Golden Circle and the Double Diamond and explain why we use these methods with our clients.

The Golden Circle Method

The Golden Circle, created by Simon Sinek, is a framework for understanding the why, how, and what of a company’s brand. The Golden Circle consists of three parts: Why, How, and What. The Why refers to the company’s purpose or reason for existence. The How represents the unique approach or method the company uses to achieve its purpose. The What encompasses the products or services offered by the company.

When communicating their brand message, most companies tend to start with the What and then move on to the How and Why. However, the Golden Circle argues that starting with the Why is more effective. By starting with the Why, companies can create a powerful emotional connection with their audience, making them more likely to understand and support the brand.

The Double Diamond Method

The Double Diamond, created by the British Design Council, is a design process that helps companies approach branding and problem solving in a structured and effective manner. The Double Diamond consists of four stages: Discover, Define, Develop, and Deliver. In the Discover stage, companies gather information and conduct research to understand their audience and the problem they are trying to solve. In the Define stage, they narrow down their focus and define the problem they want to solve. The Develop stage is where they start generating ideas and testing solutions. Finally, in the Deliver stage, they bring their solution to market and refine it based on feedback.

Both the Golden Circle and the Double Diamond methods provide a structured and effective approach to branding and problem solving. At our company, we believe that using these methods helps our clients achieve their branding goals more effectively and efficiently. By starting with the Why and following a structured design process, our clients are able to create a strong and meaningful brand that resonates with their target audience.

One Method to Rule Them All.

Combining the Golden Circle and the Double Diamond methods can greatly benefit a brand by providing a comprehensive and structured approach to branding and problem solving. This combination can help companies effectively communicate their brand message and achieve their goals.

By starting with the Why of the Golden Circle, companies can create an emotional connection with their audience and understand the purpose behind their brand. This understanding can then be incorporated into the Discover stage of the Double Diamond, where companies gather information and conduct research to understand their target audience. In the Define stage, companies can use the insights from their research to narrow down their focus and define the problem they want to solve.

In the Develop stage, we use the How of the Golden Circle to generate ideas and test solutions in a unique and effective way. Finally, in the Deliver stage, companies can bring their solution to market and refine it based on feedback, using the What of the Golden Circle to communicate the products and services offered.

By combining the Golden Circle and the Double Diamond methods, companies can create a strong and meaningful brand that resonates with their target audience. This approach not only helps companies communicate their brand message effectively, but also helps them solve problems in a structured and efficient manner.

In summary, combining the Golden Circle and the Double Diamond methods can provide a comprehensive and effective approach to branding and problem solving. By starting with the Why and following a structured design process, companies can create a strong and meaningful brand that resonates with their target audience and achieves their goals.