One of the most important things to understand when it comes to marketing is human behavior. After all, marketing is all about appealing to people's needs and desires, and understanding what makes them tick is crucial. This is where psychology comes in.

The art of storytelling in advertising has been around for centuries, with brands and advertisers alike harnessing the power of narrative to sell their products and services. But what makes a good story, and how can brands use storytelling effectively to capture the attention of their audience?