In the world of marketing, experiential marketing is the bold, innovative, and effective way to create an unforgettable brand experience for customers. However, the pandemic caused the world to come to a screeching halt, and with it, experiential marketing too. But as the world slowly adapts to the new normal, the experiential marketing industry is gearing up for a comeback in 2023. In this white paper, we explore the reasons why experiential marketing is set to make a comeback and how brands can use it to their advantage.